Showing posts with label iphone. Show all posts
Showing posts with label iphone. Show all posts

Wednesday, June 29, 2011

A Gateway to Great Books on Your iPhone

Penguin Classics, that more-than-1,500-titles collection of English-language literary classics, has a new free app for iOS devices available on Tuesday.
The paperback publisher, celebrating 65 years of the Classics collection this year, has created a catalog of its titles (which basically includes every author you have heard of, ever) and put it into an easily searchable database.
Not only can readers find book information by title and author, they can discover unknown classics by searching by subject, genre, time period and region. So, for example, if you wanted to find a nature-theme bildungsroman in 18th century America, you would find several books that fit that bill, including Kipling’s “Captains Courageous” and “The Morgesons” by Elizabeth Stoddard.
Of course, not all options combine so productively — try searching for postmodern psychological literary criticism from Haiti and you will come up snake eyes.
Each book page contains a summary, as well as a link to buy the paperback edition from Penguin USA’s online store. Social-media buttons can broadcast your love of “Homer’s Odyssey” or Dickens’s “A Tale of Two Cities” to your friends, and a “More Like This” button will direct you to related titles.
Most enjoyable, however, are the quizzes contained within the app. There are 65 books in the app that have quizzes associated with them so you can test your knowledge of Edith Wharton’s “The Age of Innocence” (“To what animal does Archer compare May and the rest of Old New York?”) or Mark Twain’s “Huckleberry Finn” (“What do Huck and Jim find inside the floating house?”). The app also has quizzes that ask questions across all 65 titles (you can choose a quiz that takes one, five or 10-minutes long) if you want to relive that comp lit class you took freshman year.

http://gadgetwise.blogs.nytimes.com/2011/06/28/a-gateway-to-great-books-on-your-iphone/

Sunday, October 24, 2010

Blurring the Line Between Apps and Books

STEPHEN ELLIOTT, a 38-year-old from San Francisco, just introduced his first piece of software for sale: an app for the iPad and iPhone called “The Adderall Diaries.”

He’s not exactly a programmer — better to call him a writer. And the app that he conceived looks a lot like an electronic book. That is, most people who buy the app will do so to read the text of “The Adderall Diaries,” his “memoir of moods, masochism and murder” based on his childhood in Chicago group homes, which was published in hardcover last year by Graywolf Press.
But Mr. Elliott says he has good reasons for producing his own iPad app, separate and apart from the e-book version of “Adderall Diaries” that is for sale, say, for the Kindle or the iPad reader from Apple. But those reasons are not the artistic, meta-fictional ones you might suspect — you know, so that when characters enter a bar, you suddenly hear music and a glass dropped by the waiter, or more fancifully, you can make them turn around and go somewhere else.
Rather than exploit the multimedia potential of an app book, Mr. Elliott said he wanted to include tools that cater to a special group: Stephen Elliott readers.
“As an author, I want you to have the best experience,” he said. “People want to talk about the books they are reading with other people. Why, with everything we know, wouldn’t you include a chat room with your e-book?”
Once readers buy the app, he says, they are beginning a relationship with him and other readers; they can leave comments and read responses and updates from the author. They may even be told down the line that he has a new book for sale and then be able to buy it through the app.
This practical, business-oriented focus is something he shares with the developer of his iPad app, Electric Literature, a company with offices at the foot of the Brooklyn entrance to the Manhattan Bridge that was founded by Andy Hunter and Scott Lindenbaum, who met as Brooklyn College M.F.A. students in 2006.
Electric Literature is a literary journal that enlists all manner of digital formats, like PDFs, Kindle, iPhone, YouTube animations. The money saved by not using a printer ($5,000 by their reckoning) goes to pay five authors $1,000 each for appearing in the journal.
In the more than a year since the founding, Mr. Hunter and Mr. Lindenbaum said in an interview at their offices, the challenges of marketing a digital journal have taken up the bulk of their time, rather than finding great writing to publish. Early on, the novelist Rick Moody worked with Electric Literature to produce a short story in little bursts on Twitter, generating a lot of free publicity.
“We really care about the community of independent publishers,” Mr. Hunter said. “We’re publishers. We’re not going into the game to be software developers.”
Nonetheless, last weekend, Electric Literature introduced a separate service at electricpublisher.com, to create an inexpensive book app along the lines of what it made for Mr. Elliott. The pricing starts at $600 for a single book app, with additional charges for creating an app-based bookshelf that contains more than one book for sale.
To create a book app, Electric Literature had to come up with its own e-reader software: before you can consider tools that allow for sharing comments or sending messages, or incorporating video and audio clips, for that matter, Mr. Hunter said, “the experience has to be equal with iBooks,” referring to Apple’s e-reader software.
And how can a little company come up with software to equal Apple or Amazon? Motivated programmers who believe in the literary mission, he said: “That’s what technology is all about. It’s a disruptive force, where a very small group can compete with the big guys.”
Right now, Electric Literature has only a few book apps either made or in development, including the journal’s. Mr. Elliott, the author of seven books, says he has sold apps only in the “double digits,” substantially fewer than in print or e-book form. Dennis Johnson of Melville House Publishing says he is working with Electric Literature to introduce an app book before Thanksgiving. He will not disclose the title now, for fear of stoking interest before it is for sale.
The attraction is obvious, he said.
“If you publish work that is hard to sell in the American market, say literary fiction in translation, this is another format to hardcover, paperback and e-book,” he said. “A fourth line of revenue.”
In an interview, he imagined the possibilities, such as having readers whose devotion is deeper than merely dipping into a title, who would install a piece of software onto a phone or tablet. “I love the idea of putting books on subscription,” he said, “of having a membership in your publishing house, of having a readership invested in your books.”
Of course, for all the independence an app gives a publisher, especially a small publisher or individual writer, there are tolls along the way: Apple gets 30 percent of every app sold and every “in-app purchase,” which is processed through its iTunes store. Mr. Elliott pays that charge, as well as the share his publisher, Graywolf, takes for an e-book sale. (Thus the iBooks version of “Adderall Diaries” costs $9.99, the iPad app $14.99.)
And Apple makes no bones about being more intrusive in dealing with apps, which it “curates,” as opposed to the books it sells. As Jesse David Hollington, the applications editor for the Web site iLounge, described last month, Apple has particular guidelines for apps developers: “We view Apps different than books or songs, which we do not curate. If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical app.”
Which means that to Apple, Mr. Elliott is a programmer, not a writer.
“They have some kind of rating system,” he said. Before approving the app, “they asked me if there was sex and violence, and I said, ‘Yeah, a lot.’ ”

http://www.nytimes.com/2010/10/25/business/media/25link.html?partner=rss&emc=rss